Keynote Speaker: Parrish Hanna

September 16, 2016

Please join us in welcoming our 4th and final keynote speaker to MWUX16!

Parrish Hanna is Global Director of Interaction & Ergonomics (including Human-Machine Interface) at Ford Motor Company.

He and his team guide the design and development of Interactive Experiences for all Ford and Lincoln vehicles. They like to say that they design the interaction of everything that a human touches and/or interacts within the inside and outside (and sometimes around, via mobile) of the vehicle. This includes all vehicles in the Ford and Lincoln portfolios – from the Fiesta, Focus, Fusion and Explorer to the F150, Transit vans and the new Lincoln Continental and Ford GT.

Through the synthesis of emerging technologies, deep consumer understanding, and thoughtful physical and digital design, they ensure that consumer interaction with Ford and Lincoln vehicles is easy, clear in use, smart, meaningful and safe.

Find out more about Parrish at

Learn more about Parrish’s keynote and our other talks, workshops and excursions on our program schedule page.

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