Be Our Guest: Applying Experience Design Principles Across Projects, Problems, and Industries
workshop / Jordan Presnick, Jon Snydal
As services and brands begin to differentiate based on experience design, understanding customers, patients, students, or users as Guests opens novel opportunities for innovation. Have we fully anticipated our Guests’ needs? Do our Guests want to return? How do our Guests’ needs change over time? Can we know our Guests and design to grow with them? This workshop is an opportunity for us to share our guest experience framework and for participants to work through it.
Participants of this session will:
Redefine user experience in the context of the Guest
Apply hospitality and guest experience methods to industries such as healthcare, finance, education, and more
Learn new frameworks and methods to incorporate into design process
Build the conference community through co-working and co-problem solving
Interested in this session?
Be sure to register for this pre-conference workshop separately from your General Admission tickets.
Jordan is a senior designer and skilled facilitator at Big Tomorrow where he works on systems-level projects in healthcare, education, and consumer goods. He has run dozens of workshops and educational sessions for the San Francisco design community, as well as clients such as Agilent Technologies, Harvard Business, and at SXSW Interactive.
Jon is a Creative Director at Big Tomorrow in San Francisco. Previously he was a Design Director at Advent Software and frog design. He has worked extensively with distributed teams from around the world including India, China, Europe and Russia. He specializes in cooking up new collaboration models, distilling complex systems into simpler forms and putting an end to design documentation. He received a Masters degree in HCI from the iSchool at UC Berkeley and a Bachelors degree in Russian studies from Wesleyan University.
Full Conference Schedule
We've put together an incredible program including workshops, a hackathon, city excursions, lightning talks, long-format sessions, and keynotes.