Be Our Guest: Applying Experience Design Principles Across Projects, Problems, and Industries

workshop / Jordan Presnick, Jon Snydal

A​s services and brands begin to differentiate based on experience design, understanding customers, patients, students, or users as Guests opens novel opportunities for innovation.​ Have we fully anticipated our Guests’ needs? Do our Guests want to return? How do our Guests’ needs change over time? Can we know our Guests and design to grow with them?​ This workshop is an opportunity for us to share ​our ​​guest experience framework and for participants to work through it.

Participants of this session will:

  • Redefine user experience in the context of the Guest
  • Apply hospitality and guest experience methods to industries such as healthcare, finance, education, and more
  • Learn new frameworks and methods to incorporate into design process
  • Build the conference community through co-working and co-problem solving

  • Interested in this session?


    Be sure to register for this pre-conference workshop separately from your General Admission tickets.