Busting Brain Myths for Better Design
session / Chelsea Maxwell
As a field, user experience borrows a lot of techniques and information from psychology and cognitive science. However, myths about the brain are still prevalent among UX designers. Knowing how the brain actually works is important for everyone (it’s a vital organ! it dictates our reality!), but especially so for UX designers, since our knowledge of it influences how we design.
In this talk we’ll look at 5 oft-repeated myths in the design community:
• You only use 10% of your brain
• You’re either right-brained or left-brained
• The idea of the digital native
• Personality types are psychologically valid
• Colors elicit specific emotions
We’ll be examining each myth by looking at how it became a myth in the first place and what recent, peer-reviewed research shows. Most importantly, we’ll discuss how knowing the actual facts about the brain can improve UX design.
Chelsea Maxwell is a senior user experience designer at projekt202, where she gets to research and design and improve people’s interactions with technology.
She holds a MS in Applied Cognition and Neuroscience, with an emphasis in Human-Computer Interaction from the University of Texas at Dallas, and is passionate about sharing how creators of technology can use cognitive science principles and findings from brain research to make user experiences better for everyone.
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