Chatter Bots: Content Strategy for the Conversational Interface
session / Elena Ontiveros
The future is here and it’s in your messaging app! Bots are changing how, when and where people talk to their favorite businesses. With technology that automates your transactions, customer service and conversations like never before, how do you create a user experience that also feels human?
Learn how a team of content strategists at Facebook is tackling this territory for Messenger and discover:
Strategies for balancing business goals with user experience
Best practices for developing the strategy and content for your bot
Ways to adapt your voice and tone to this new communication channel
Tips for setting expectations with humans who think your bot can do everything
Approaches for those interactions that don’t go as planned
Elena Ontiveros is a content strategist at Facebook, where she defines best practices for businesses who build bots on Messenger. With 18 years of experience writing for consumer brands in entertainment, gaming, and education, Elena now helps technology sound and feel more human. Born and raised in Chicago, Elena is a Midwesterner at heart and spends her free time volunteering at the local animal shelter, getting lost on hikes, and planning her next vacation.
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