From Analysis to Synthesis: Tools and Techniques for Discovery Work

workshop / Kerry-Anne Gilowey

When you begin work on a new project, there are so many unknowns, so many moving parts to get your head around, so many questions you haven’t even thought to ask yet, that it can be hard to know where to start.

In this workshop we’ll explore a range of discovery techniques, from stakeholder and user interviews, to discovery workshops, content analysis, and more.

We’ll also look at what comes after you’ve made reams of rough notes, and just before you create deliverables: the part where you start to recognise patterns, clarify ambiguities, and put the pieces together.

Although the workshop activities themselves will have a content strategy focus, there will be plenty of tools, techniques, and tips for all UX practitioners.

This workshop will give you:

  • A toolbox full of discovery techniques and tips, as well as recommendations for further learning
  • Clarity about which tools to use when and for what purpose, and a basic discovery process that you can use as a starting point when planning out a new project or initiative, or writing a proposal for a new client
  • An opportunity to try your hand at several of these techniques

  • Interested in this session?

    Be sure to register for this pre-conference workshop separately from your General Admission tickets.