Keep Your Friends Close and Your Enemies Closer: Using Competitors to Do Better UX Research
session / Kathi Kaiser
There are many ways to solve a design problem, but only so much time for testing and iteration. Happily, there’s a great source of alternative designs that can be reviewed, tested, debunked and borrowed from – thanks to your competitors. We’ll describe how to incorporate the designs of your rivals into research with users, drawing on case studies about everything from booking exotic vacations to planning your next movie night to ordering light switches. You’ll come away with the means to break design logjams by putting your competitors to work for you.
Co-Founder at Centralis
Kathi Kaiser is co-founder and partner at Centralis, a Chicago-based UX consultancy. For more than fifteen years, she’s led a top-notch team in creating great user experiences for global clients, start-ups and cultural institutions. When she’s not at the whiteboard or in the lab, Kathi may be found observing users on boats, in museums, at train stations, and anywhere else where the digital and physical worlds collide. Kathi is a frequent speaker on topics in UX, and has served as an adjunct faculty member at the Illinois Institute of Technology’s Institute of Design.
Full Conference Schedule
We've put together an incredible program including workshops, a hackathon, city excursions, lightning talks, long-format sessions, and keynotes.