Keep Your Friends Close and Your Enemies Closer: Using Competitors to Do Better UX Research

session / Kathi Kaiser

There are many ways to solve a design problem, but only so much time for testing and iteration. Happily, there’s a great source of alternative designs that can be reviewed, tested, debunked and borrowed from – thanks to your competitors. We’ll describe how to incorporate the designs of your rivals into research with users, drawing on case studies about everything from booking exotic vacations to planning your next movie night to ordering light switches. You’ll come away with the means to break design logjams by putting your competitors to work for you.