Friday Evening Keynote

keynote / Parrish Hanna

Connectivity, sensors, electricity, congestion, autonomy and emerging transportation services are but a few of the issues informing the rapid change and evolution of how we move around. User-centered design and user experience principles and practices are guiding that change at Ford Motor Company as it evolves from an automobile manufacturer to a mobility company.

We’re pleased to have Parrish Hanna deliver this Friday evening keynote that hits on craftsmanship and a lens of hospitality many of us can relate to as customers and designers. Don’t miss this chance to hear stories and lessons from a 20+ year UX veteran. Parrish will let us know how Ford is practicing UX across vehicles and its surrounding systems and services and how they are navigating the rapid changes and challenges in consumer mobility.