More Research, More Frequently: How to Sell Your Stakeholders on Research
session / Chris Avore
To lead a successful research practice in your organization, you need access—to customers, staff resources, and the availability to identify patterns surfaced over time. Unfortunately, many designers find themselves reacting to ad-hoc or sporadic attempts at research rather than cultivating opportunities to really practice strategic design research.
This session won’t focus on methods or approaches to research, or why research is important to build better products. But people new to research or those in mature research teams can learn new perspectives to make research an organizational priority.
In this session, you’ll learn how to:
Build an expectation of customer insights throughout the product development lifecycle
Use research outcomes to influence business and product strategy
Create a culture of learning and validation as you share findings
Convince the C-suite to invest in more research, more frequently
Chris leads the product design efforts at Nasdaq, where his team designs the vision of a more elegant, useful, and profitable portfolio of software products for the global stock exchange.
In less than five years he has successfully positioned design and its methods as a primary competitive differentiator to Nasdaq’s customers, colleagues and partners, and the executive team.
His distributed team of generalists and specialists build what they design after they’ve researched the viability, desirability, and usefulness of a feature or product. Prior to Nasdaq, Chris was an independent design practitioner for startups, agencies, enterprise customers, and the federal government for over 10 years.
Full Conference Schedule
We've put together an incredible program including workshops, a hackathon, city excursions, lightning talks, long-format sessions, and keynotes.