More Than Words: Designing Your Content for Headless UI

session / Brad Weaver

Content is far more than words. It’s at the heart of design, and very soon content will, in fact, be the designed user experience. Headless user interfaces, such as Siri and Amazon Echo, are the tip of the iceberg. Within a decade, most user interface design will have very little to do with pixels and will be about consistency, tone, context, and understanding. Moreover, the line between content and marketing is blurring by the minute, and we’re going to have to learn to balance giving people what they want, what they need, and what’s best for overall outcomes. We can do the right thing for our audience, clients, and the world at large if we get things right in the near future. In this talk, we’ll take a look at where UX & Content Strategy are headed and what we can learn from past mistakes, while sharing some practical tips and an actual research framework that will help you shape “designed content.”