Onboarding: Where Craftsmanship and Hospitality of UX Meet
session / Sharon Bautista
In the world of digital experiences, nowhere is the union of craftsmanship and hospitality more apparent than in end-user onboarding. Yet, onboarding presents several conundrums for user experience designers. Does responsibility for designing onboarding reside primarily with product, marketing, or another team? Is onboarding an opportunity to showcase all of the features of an experience, or is onboarding most effective when it focuses on helping new users with set-up? Should onboarding be limited to first-time users, or is there opportunity for onboarding to promote long-term retention of users? And what about the adage of “good” design speaking for itself? To what extent Is onboarding well-intentioned priming or, rather, a way to support potentially dark patterns?
In this talk, I’ll share what I’ve learned from designing onboarding experiences for an array of products and services. I’ll also share some lessons I’ve learned about marrying craftsmanship and hospitality from being a regular at one of the best cocktail bars in the world.
Sharon Bautista is a Chicago-based user experience researcher and designer passionate about helping complex businesses create transformative digital experiences. She has led UX teams both agency- and client-side. Passionate about mentoring emerging designers, Sharon also teaches part-time in the Interactive Arts Department at Columbia College Chicago and is one of the organizers of the UX Book Club of Chicago.
Full Conference Schedule
We've put together an incredible program including workshops, a hackathon, city excursions, lightning talks, long-format sessions, and keynotes.