Storymapping the User Experience

workshop / Donna Lichaw

What does a great user experience have in common with a great brandstory? Everything.

Translating complex concepts into simple, impactful narratives can help you more effectively imagine and evaluate your products, campaigns, content, and features – before committing to expensive pixels and code. Developing a product with an experience that engages, influences, and inspires can be a daunting task – but the art of crafting a compelling story is easily learned. In The Storymapping Workshop, you will learn how simple storytelling techniques can transform your next idea, product, campaign, or strategy from good, to great. Whether you are creating something from scratch, or optimizing it for conversion, activation, or engagement, mapping the story first will help you determine how to envision and develop something people not only love to use, but utilize and recommend often.

In this workshop, you will learn how to increase first-time and lifetime customer engagement by:

• Crafting simple, powerful business, product, and customer stories that inspire your target audience

• Defining and refining your product’s core value proposition

• Evaluating the product-market fit as it relates to audience engagement

• Identifying how and why people will discover, use, pay for, and get excited about your product

• Mapping out strategies to get people to adopt, utilize, and evangelize your product


Interested in this session?


Be sure to register for this pre-conference workshop separately from your General Admission tickets.